REACH REALFANS ON IG.

Our Surge campaign ($599) typically delivers 75K-120K impressions with cost per result ranging from $0.004 to $0.008 per impression, depending on audience and creative performance. Our Horizon campaign ($1,199) reaches 200K-350K impressions across the full Meta ecosystem. These are paid media results — real accounts reached, real link clicks, and real audio uses tracked in Meta Ads Manager. Expect meaningful reach and engagement data within the first week of campaign launch.

They serve different goals. Spotify playlist promotion drives streams and algorithmic signals inside the Spotify ecosystem — it directly impacts Discover Weekly eligibility and listener-to-follower conversion. Instagram promotion builds top-of-funnel awareness: it reaches people who have never heard of you and gets your sound in front of new audiences. The two strategies work best together. Instagram generates first-contact awareness and drives listeners to Spotify, where playlist promotion converts them into saves and repeat plays.

We use Meta's interest targeting to reach users who follow music genres, artists, and music-related accounts that align with your sound. On top of that, we build behavioral audiences — people who have engaged with similar artists or music content — and lookalike audiences modeled from your existing fan base. We also leverage the Reels algorithm, which has strong organic amplification built in: a well-performing Reel ad gets secondary reach from Meta's organic distribution on top of paid reach.

We need 48 business hours to build your audience segments, configure creatives, and set up the campaign in Meta Ads Manager before launch. Once live, campaigns run for the duration built into each package. After the campaign ends, Surge and Horizon clients receive a full performance report within 5 business days. Spark campaigns receive a summary of key metrics. Total time from submission to final report is typically 10-14 business days.