Let Meta DriveYour Spotify Streams.

Meta (Facebook and Instagram) operates on the most advanced audience targeting infrastructure in digital advertising. Where YouTube targets by search intent and TikTok targets by content behavior, Meta targets by who your fans actually are: their demographics, interests, and behavioral patterns. Lookalike Audiences let us find people who look just like your existing followers and listeners, which makes every dollar work harder.

You need at least one active Facebook Page or Instagram Professional account to run Meta ads. Personal Instagram profiles cannot be boosted through our ad system. If you have an Instagram account and connect it to a Facebook Page (even a basic one), you are good to go.

Short-form vertical video performs best across Reels and Stories. Aim for 15 to 30 seconds. Strong hooks in the first two seconds matter more than production budget. Static imagery still performs well in Feed placements, especially when paired with a clear call to action. Share what you have and we will recommend the right placement mix for your content type.

A Lookalike Audience is built by Meta's algorithm analyzing your existing followers or customer list and finding millions of new users who share the same behavioral fingerprint. In music, this means reaching people who follow similar artists, engage with similar content, and have historically converted from ad to stream. It is the most precise targeting tool available in digital advertising.

Yes. Meta allows interest targeting based on specific artists, genres, and related behaviors. We layer interest targeting on top of Lookalike Audiences to build a high-intent pool that reaches fans of artists in your sonic neighborhood.

Reach counts the number of unique accounts that saw your content at least once. Views count total video plays including multiple views from the same person. For music campaigns, reach is the more meaningful metric because it tells you how many distinct potential fans your music touched. We optimize for reach and engagement rather than inflated play counts.

Yes. All packages include a post-campaign report covering reach, impressions, engagement rate, link clicks, cost per result, and audience breakdown. Surge and Horizon packages include a more detailed breakdown of audience insights.

All traffic comes through official Meta advertising infrastructure. Every person we reach is a verified Meta user interacting with real content. No bots, no click farms, no inflated numbers. Meta's own fraud detection systems filter out invalid traffic automatically.

We review your content before charging anything. When you submit your campaign, we place a temporary authorization hold on your card for up to 7 days while we confirm your post is eligible and ready to promote under Meta policies. If we approve the campaign, we process the charge and launch. If we cannot run your campaign, the hold releases automatically and you pay nothing.

Absolutely, and we encourage it. Artists who stack Meta with YouTube and TikTok consistently see stronger aggregate results because each platform amplifies the others. When a fan sees your music on TikTok, then encounters your Instagram Reels ad, then finds your YouTube video, they are far more likely to follow, stream, and stick around. At checkout, you can add YouTube or TikTok to your Meta campaign at a discounted bundle rate.